Last minute Christmas shoppers, how dare they?!
So I'm walking down a shopping center looking for last minute gifts. I walk inside GameStop and notice that they have an entire section full of Funko Pop! figures on sale. Automatically, I start looking for one of my favorite fictional characters, Hermione Granger.
There are many reasons why I love the character of Hermione in the Harry Potter series.
- She's relatable because she's a fellow bookworm and has curly hair
- She's intelligent
- She's brave
- She stands by her friends through thick and thin
There are many other reasons why I'm a fan of Hermione but it's important to note that I'm an advocate for her because J.K. Rowling has created such a deep character. I caught myself crying, angry, and happy reading through her adventures at Hogwarts and that right there is a success. Rowling has successfully developed a character aligned with her brand. A character that many people remember because she resonates with many readers.
It reminded me of a simple storytelling tip.
Storytelling Tips for Brands - Characters
DO: Create characters that your audience will root for. They don't necessarily have to be good guys, look at Darth Vader, but they do have to be characters that your audience champions.
DON'T: Create a storytelling project without an integral character, your audience will most likely forget about your initiative.
Develop characters that your audience will root for, your storytelling project will be much more memorable.
If you want to talk about brand strategy, storytelling, content development, project management, and/or marketing communications, drop me a line.
