Who is your audience?
If you're planning on launching a storytelling project, I strongly suggest you know the answers to these question. Millennials? Mothers? Crossfitters? Runners? That guy down the street (yes, sir, I'm talking to you)?
Watch below for #SimpleStorytelling tips.
Storytelling Tips for Brands - Audience
DO: Be specific about who your audience especially if you’re using social media as your main channel of communication.
DON'T: Just say, "Everyone (and their mama) who has money is my audience."
When a project is marketed through a social media campaign, a large audience is going to be 1) costly and 2) not specific enough that results will be unsatisfactory.
Target with a purpose, know your target demographic.