#SimpleStorytelling Tips: Audience
#SimpleStorytelling Tips: Audience
It is important to know your audience when telling your story.
It is important to know your audience when telling your story.
Who is your audience?
If you're planning on launching a storytelling project, I strongly suggest you know the answers to these question. Millennials? Mothers? Crossfitters? Runners? That guy down the street (yes, sir, I'm talking to you)?
Watch below for #SimpleStorytelling tips.
Storytelling Tips for Brands - Audience
DO: Be specific about who your audience especially if you’re using social media as your main channel of communication.
DON'T: Just say, "Everyone (and their mama) who has money is my audience."
When a project is marketed through a social media campaign, a large audience is going to be 1) costly and 2) not specific enough that results will be unsatisfactory.
Target with a purpose, know your target demographic.
If you want to talk about brand strategy, storytelling, content development, project management, and/or marketing communications, drop me a line.
