Stories hold no value to your brand and/or business unless you have a strategy attached to them. If you're a startup in the beginning stages of telling your story, I suggest you put pen to paper before you start creating anything.
In one of the last companies I worked for, they wanted to create something with no idea of how it would fit into the branding. I advised them that it would be a financially costly mistake if they freestyled it without doing their due diligence first.
Knowing how your storytelling project aligns with your brand strategy will make for a smoother campaign.
Storytelling Tips for Brands - Brand Strategy
- DO: Your research/homework before you start a storytelling project. What is your current brand strategy or how will the story align with it?
- DON'T: Just wing it. Watch below for #SimpleStorytelling advice.
Watch below for #SimpleStorytelling tips.